New Nordic Swan Ecolabelled Wet Room Series

Flügger has become the first paint manufacturer to launch a complete Nordic Swan Ecolabelled wet room system. The H₂O system is not only more environmentally friendly, but also significantly reduces work time. This launch comes a month after Flügger also became the first to release paint with the Asthma Allergy Nordic label.

Time is money, especially for professional painters, where drying times, easy application, and other factors affect project profitability. Simultaneously, building projects across the Nordic region are facing increasing requirements for certifications and documentation, such as CO2 footprints.

Therefore, it's beneficial for both the environment and painting contractors that Flügger has now launched the complete H₂O wet room series. With Flügger's Dekso H₂O wet room paint, it's easy for both professional and private painters to choose an eco-friendly, time-saving paint, primer, adhesive, and filler.

"The H₂O wet room system is optimized for a time-saving treatment process, allowing you to complete a wet room significantly faster than before while maintaining the same high Flügger quality. This is primarily because the drying time between different layers is shortened, so you don't have to wait as long to apply the next layer. In practice, the treatment time is reduced from 6 to 4 days, a 33% reduction," says Mikkel Boelskifte, Country Manager for Flügger Group in Denmark.

The H₂O series is Nordic Swan Ecolabelled and occupies a market segment with high demand. For Flügger, it's crucial to deliver what painting contractors and their employees require.

"We are very happy to launch a complete, Nordic Swan Ecolabelled wet room series. The H₂O series is another product that makes it easy for painters across the Nordic region to choose highly effective and eco-labeled products, with full documentation," says Mikkel Boelskifte.

Flügger's Dekso H₂O has a semi-matte, stain-resistant surface and is water-resistant. The wall paint for wet rooms can be toned in all colors and has high coverage. The semi-matte finish provides a subtle sheen and impressive coverage. It's ideal for rooms with high demands for both form and function, as it resists moisture, frequent dirt, and daily wear. Additionally, it's easy to clean with water, a brush, or a cloth, as well as cleaning agents without abrasives.

Flügger's Dekso H₂O wet room paint comes just a month after Flügger launched Dekso AÏR, the world's first paint with the Asthma Allergy Nordic Label. It also has three of the most well-known and recognized labels: The Nordic Swan Ecolabel, M1, and the EU Ecolabel.