Flügger wins award for innovative annual report

The Confederation of Danish Industry (DI) and Danish Auditors (FSR) annually award prizes and diplomas to Danish companies that produce innovative annual reports and financial statements. The primary aim is to find the next major trend that can serve as inspiration for the financial reporting culture in Denmark. Flügger won the prize on 5 September 2019 in the small and mid-caps segment for its innovative annual report.

“Flügger won the prize this year particularly for their honesty, which shines through the annual report. They make it easy for investors to understand Flügger and the company’s DNA”, says Kristian Koktvedgaard, Head of VAT, Accounting & Auditing at DI, who also sits on the Annual Report Award jury. 

According to DI, the annual report from Flügger embodies the current trends and focus areas in the financial reporting sector right now. And these are the parameters that are sought after when choosing the winners for the annual award.

Flügger at a brushstroke

Flügger’s annual reports used to be very traditional, but a dry annual report does not fulfil the image the company wants to present to investors. 

“In the 2017/18 annual report, we wanted to open up and be more transparent towards investors, and to communicate who Flügger is and where the company is headed. It’s important to have an annual report that is contemporary and groundbreaking in our field", says Poul Erik stockfleth, CFO at Flügger.

Transparent communication with investors 

The key to a good annual report is that it tells a story, and does not only contain dry numbers. Winning the award from DI has given Flügger a taste for more, and the desire to continue to move the annual report in an innovative direction. 

“We want to continue presenting our annual reports with an innovative angle in the future, and not just several hundred pages of dry numbers. We must continue to have a communicative aspect, focusing on openness and honesty", notes Poul Erik Stockfleth. 

The Annual Report Award is given out by DI each year to companies that manage to weave innovation into their annual report. The annual conference also addressed the question ‘What will be the next major steps’, under the slogan ‘Focus on the business and its impact’.